Do you enjoy watching web series and original films? Do you have a subscription to one of these platforms? More than 40 OTT platforms are currently available. You can get the best guide on ctv advertising.
What exactly is an OTT platform?.
OTT stands for Over-the-Top’. Over the Top platforms are a modern delivery method for original and unique TV content and film over internet. They are available on multiple devices, such as smartphones, tablets and laptops. It is not connected to traditional broadcast, satellite and cable.
OTT streaming is a term that is frequently used today.
OTT streaming means premium content, which is delivered via a high-quality content platform. It does not require a cable TV subscription. It uses a different format that allows streaming content to be accessed on multiple devices via internet.
Let’s look at what the latest report has to say:
Economic Times reports that OTT platforms will grow to be an industry worth approximately 12,000 crore by 2023. In 2018, it was 2,590 Crores.
Continue reading for additional information:
Many OTT platforms offer both paid and free content. Premium members have access to all the curated web series and movies that are published and streamed on OTT platforms. A subscription can be either monthly or annual. Some OTT platforms don’t charge subscribers. They use advertisements to generate income.
These are the most important characteristics of OTT
It’s straight to the viewers:
It is the ideal platform for reaching targeted audiences directly. You can choose what content you wish to view. OTT providers can get instant feedback from their users through direct interaction or engagement.
Customers are the leaders. They are the ones driving. They pay only for the content they choose. OTT gives you the ability to tailor specific models to market conditions for maximum intake. This new platform opens up the possibility for independent content creators as well as communities.
Viewers can take control of:
OTT allows viewers to have complete control over their content, user experience and data.
A majority of OTT platforms, where premium content is available for purchase, offer ad-free services. It can be annoying to watch an advertisement as the movie’s real villain emerge. OTT enabled SVOD and subscription services, TVOD (or one-time purchase) and other monetization plans are all possible to make the audience smile. This platform also allows for targeted advertising and local content.